Whether we’re lazy, embarrassed or just too busy, many of us avoid going for a check up, and that’s having a very negative impact on our health. That’s where Healthcheck comes in. It’s a free app that asks a series of casual questions, then offers AI-powered health assessments on everything from overall health right down to individual organs.

Educating the public on this nifty tool was a little challenging; the bowel isn’t exactly a customer-friendly topic. But with a series of engaging illustrations that explored the complicated relationship we have with our bodies, we managed to make even the digestive system extreme digestible.

Cold and flu season were approaching, and virtual healthcare app Babylon wanted to remind people that avoiding waiting rooms during this incubating period was probably a good move.

Problem was we couldn’t overtly disparage the traditional brick and mortar healthcare system. So we created a series of pre-roll and OOH executions that graphically reminded everyone just how contagious the flu can be.

PC or console? Call of Duty or Battlefield? Gamers don’t agree on much—except maybe a general idea to ignore traditional advertising. So when we were asked to let these fickle customers know about TELUS PureFibre’s superiority, we knew we had to do things a little different. They weren’t going to listen to us, but they would listen to their fellow gamers.

That’s how we ended up at BashFest - a weekend-long gaming tournament attended by hundreds of enthusiasts from across BC and Alberta. There, we asked them about their favourite games, genres and, yes, ISP. Unsurprisingly, they had strong opinions on everything, but they all agreed on one thing; PureFibre was the best internet for gaming.

From there, we needed to cut the videos together in a way that would grab the attention of these meme-savvy digital natives. So we stuffed each deliverable with as many in-jokes, references and gaming memes as we could, right down to the laughing dog from Duck Hunt. The result? a collection of short, snack-sized content that showed up on YouTube, Twitch and other platforms we knew gamers frequented.

En route to one of Canada's most popular festival, we created a digital board to promote McDonald’s fries to music-lovers. Our fries grew in sync with real-time audio levels recorded at the event, giving the festival crowd a taste of what was to come.

So how did we do?

Marketing Magazine gave us a silver for digital OOH. Tasty. 

Chatters was struggling to connect with millenials, so we developed #stylehappy, a bold, new brand platform aimed squarely at these young, finicky consumers. Then we set off across the country in a mobile Chatters salon to introduce it to as many Canadians as possible.

We recorded every makeover, ice cream stop and wrong turn to create social content targeted at young Canadians who couldn't visit the Glam Van in person.

So how did we do?
The tour saw close to 2 million impressions and 1.9 million mentions on social media, crucial exposure for a brand that needed a stronger social presence. 

Field House was the first craft brewery to open in Abbotsford. Our challenge was twofold; raise awareness around the new tasting room, and convince the people of this farm town that craft beer wasn't just a thing for big city hipsters.

So, we created a video that suggested the cool, inclusive new brew pub and the beer it served were so irresistible, the industrious citizens of Abbotsford might not be able to wait until the end of a hard day's work to visit and reward themselves. 

So how'd we do?
We obviously connected with these skeptical Abbotsfordians, as Field House instantly become a cornerstone of the community, and a big part of the revival of East Abby.

For the 20th anniversary of McFlurry, we wanted to remind Canadians that we've invented some amazing things, but most them have changed a lot of over years. There was one, though, that was born perfect.

So how did we do?
We won a bronze at the LOTUS Awards in the OOH category. And also learned that a Canadian invented the oven (the more you know!)

TELUS was launching the Healthy Living Network, a curated collection of shows, documentaries and movies all focused on helping people make better choices to live healthier life.

We wanted people who were intimidated to even think about making these kinds of choices to know that this network was the perfect place for them to start—even if that start was bumpy or messy.

So how'd we do?
These spots, coupled with the digital display that supported it, outperformed all KPIs by a wide margin. In fact, it was one of the most successful digital campaigns in TELUS history.

Direct response marketing is a huge part of what makes TELUS successful. Competitors have taken notice, meaning potential customer's mail boxes are being stuffed with competing messages. It's up to us to ensure our pieces get noticed. 

In a category saturated with recipes and product shots, we wanted to create social content that stood out and connected with younger, digitally-savvy foodies.

So we developed a unique visual identity, with bright, colourful comics and unique, quirky content (if you think stop motion cheese wheel races are quirky).

And with a microscopic budget, we MacGyvered together recipe videos that punched far above their weight class.

So how did we do?

We saw engagement soar nearly 400% year over year and fans of the Armstrong page jump by close to 13,000.

We developed a brand platform for Honda that asked consumers to "Find their Honda Place." 

Radio needed to both educate on promotions and support this new positioning, a challenge given the 30 second limit.

So how did we do?

Recall testing increased, as did sales; at least partial thanks to these spots.

STORYHIVE, the content arm of TELUS, uses a Kickstarter-inspired contest to fund independent filmmakers' projects. This season's focus was on web series creators. To inspire submissions, we created a branded content web series called "How to Make a Web Series: The Web Series."

Over three episodes, our aspiring filmmaker Nicole (played by an improv actress) interviews actual, prominent figures in the local independent film scene.

From them, she learns helpful, practical tips and film hacks, and her approach to filmmaking actually (kind of) improves.

So how did we do?

We picked up a Bronze in the Branded Content category at the LOTUS Awards, which is cool. But we also saw a 25% uptick in submissions to the contest, and that's awesome.